TUKA Coffee and Roasters

Tuka Coffee Roasters is a specialty coffee company focused on quality, ethics, and sustainability. We source and roast premium coffee beans from South America and work locally with individuals who have a distance to the labor market, involving them in our careful packaging process. Every cup reflects our commitment to people and responsible coffee.

The previous logo lacked clarity and scalability. The hand-drawn style and mixed typography made it feel inconsistent and less professional, especially at smaller sizes. The concept wasn’t immediately recognizable, and the visual balance was weak, which reduced brand recall. It also didn’t translate well across modern digital and packaging applications, limiting its usability.

For the new logo, we refined the brand identity with a clean, bold, and contemporary approach. The typography was carefully redesigned to be strong and legible, ensuring consistency across all platforms. We retained the toucan concept but simplified and integrated it smartly into the wordmark, making the symbol instantly recognizable and meaningful to the brand. The color palette was refined to feel premium and warm, aligning with the coffee culture while improving versatility.

Overall, the new logo is more scalable, memorable, and aligned with a modern coffee roaster brand—ready for packaging, digital use, and long-term growth.