Puneh Rebranding Case Study

About the
Project

Puneh is a food brand based in Jomala, Finland, offering a carefully curated range of chillies, teas, and spices. While the product quality was strong, the brand’s packaging did not reflect the value or ambition behind it. Puneh approached Formque Digital to elevate their packaging and create a visual identity that could compete in a premium, international market.

Client

Jouya Shafiei
Year

2023
Role

Brand and Packaging Designer
Country

Finland

The
Problem

When packaging fails to communicate quality

At the time of engagement, Puneh’s packaging lacked consistency and a defined system. Each product appeared visually disconnected, resulting in a fragmented brand presence. The designs felt ordinary and local, failing to convey a premium or high-end positioning.

There was limited product differentiation, weak shelf impact, and no visual storytelling to help customers quickly understand the product category. As a result, the packaging did not fully support sales or brand recognition.

The
Result

Designing a system, not just packaging

Formque Digital approached the project with a system-led strategy—building a cohesive visual language that would scale across multiple product categories.

The Visual Language

We introduced category-specific transparent windows to instantly communicate product identity:

Chillies: A chilli-shaped window for bold recognition and visual clarity.
Teas: A kettle-shaped window representing warmth, brewing, and comfort.
Spices: A spice-jar window symbolizing everyday usability and authenticity.

Each category was supported with a custom-designed pattern, which became the foundation for defining color palettes, layout structure, and visual rhythm.

From ordinary to premium shelf presence

The new packaging system transformed Puneh’s brand perception. The designs created immediate shelf impact, improved clarity, and established a strong, recognizable identity. Transparent windows increased trust by allowing customers to see the product, while the structured patterns and color strategy elevated the overall aesthetic.

The packaging no longer looked generic—it positioned Puneh as a modern, export-ready brand.

Results Driven by Design

Executed between 15 February 2023 and 20 January 2024, this project formed a strong foundation for long-term growth. We worked on multiple product line inclding the teas, chillies and spices

A Scalable Brand System

By shifting the focus from isolated designs to a structured visual system, Formque Digital helped Puneh build a brand designed for growth—turning packaging into a strategic asset that supports recognition, trust, and sales.

With the refined branding and packaging system in place, Puneh achieved drastic increase in sales at an estimated